+254 703289772

info@stackmarketing.co.ke

8th floor, Fedha Plaza

Westlands, Nairobi

09:30 am – 06:00 pm

Every Day

Get A Quote

Your Most Reliable Product Development and Marketing Partner

+254 703289772

info@stackmarketing.co.ke

8th floor, Fedha Plaza

Westlands, Nairobi

09:30 am – 06:00 pm

Every Day

Get A Quote

Case Studies

Case Studies - Indira

Indira Hair Products

About The Client

Indira is a natural hair product that works towards eliminating dryness and dandruff while promoting quick growth in terms of length and mass.

Target Audience

The product is targeted for babies and children from the ages of 3 months to 12 years. It caters for all types of African and Indian hair.

Business main needs

The owner had noticed that despite her product being in the market for a few years now, it seemed to be forgotten. Her marketing efforts were not very fruitful either and she felt that people were taking her product for granted. It was just another option on the shelf. Indira needed to come back to the market with a big bang and to create a lasting memory among shoppers. 

Employed Strategy

While we were conducting an in-depth market research on her existing customers, we found out that people did not like the product’s strong scent. We also uncovered that there were not enough complementing Indira products that led her customers to her competitors. So, we developed a soft-scented and thicker hair conditioner to supplement the hair shampoo. The conditioner came in 2 types: avocado and apple.

Product Marketing and Testing

Accompanied with a new brand look and a successful pre-launch and launch campaign, they were able to sell about 10,000 units in the first month through wholesalers and retailers.

Some words from the management

We've been helping Indira to their best since 2018.

“I love the new product and so do my customers. We have been working with Stack Marketing Kenya for a year now and they are the best decision we ever made.”

Anilla Achaya

Manager Indira Products

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Hirok Meryam

Full stack Developer, Speaker

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Sebastian Sert

UX/UI Designer, Phtographer

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