+254 703289772

info@stackmarketing.co.ke

8th floor, Fedha Plaza

Westlands, Nairobi

09:30 am – 06:00 pm

Every Day

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Your Most Reliable Product Development and Marketing Partner

+254 703289772

info@stackmarketing.co.ke

8th floor, Fedha Plaza

Westlands, Nairobi

09:30 am – 06:00 pm

Every Day

Get A Quote

Case Studies

Case Studies - MIMI'S

Mimi's

About The Client

Mimi’s is a medium-sized business based in Kiambu, Kenya. The owner, Grace Karanja, founded the entity in February 2020 with the intention to develop a product that was not only tasty but healthy as well.

Target Audience

 It was targeted towards children, elderly and anyone looking for a healthy drink to boost their immunity.

Business main needs

 When she started out, she had only plain coloured bottles with a stuck-on printed name and that was not bringing in as many customers as she would have liked. She needed to create more excitement for her customers and needed someone to help her with all the work involved. 

Employed strategy

 We stepped in to improve the design look of her product so that it was more attractive to her customers. We incorporated different bright colours to the packaging design and improved the packaging container to something that was more appealing. Next, we worked with her to add more unique flavours for her juice product. 

Product Marketing and Testing

 Through customer feedback and competitor analysis, we are able to create her minimum viable product with 3 new flavours which included blueberry, raspberry, and grape. We got her products into retail shops like Carrefour, Naivas and Quick Mart within 4 months and immediately we could notice that her customers were excited about the new look and the new flavours.

Some words from the management

We've been helping Indira to their best since 2018.

“The team I hired helped me connect with my customers better. I was able to understand what they wanted and market to them more efficiently”

Grace Karanja

Founder Mimi's

Hirok Meryam

Full stack Developer, Speaker

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Sebastian Sert

UX/UI Designer, Phtographer

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