Product Development

Research

Feedback from a substantial and unbiased audience for product validation

Planning

Bringing the product to life through sketching and illustration. It also involves research on retail marketing (packaging and branding).

Marketability testing

Test the sample in the market and get unbiased feedback and data analysis, product improvement

Sourcing

Gather materials and secure partners/people needed for production

Idea Generation

Ideation

Iteration

Brainstorming

Total cost of goods sold to determine retail price and gross margin

Launch product into the market